How to Write Headlines That Attract More Solar Customers

“When you have written your headline, you have spent 80 cents out of your dollar.” - David Ogilvy. If your headline isn’t good enough, your potential customers will leave your website before exploring your offer.

This guide covers five simple ways to write compelling headlines that grab attention and convert more visitors into solar customers.

By the end, you’ll know how to write headlines that make your solar business stand out and drive more sales.

1. Start With Their Biggest Question

Your potential customers have key concerns about solar energy, and they often start their research by asking questions like:

1. Will solar save me money?"
   • "Worried About High Energy Bills? See How Solar Can Save You $200/Month."
   • "Lower Your Monthly Costs—Find Out How Solar Saves You Money."
2. "How much does solar cost in [City]?"
   • "How Much Does Solar Cost in [City]? Get an Instant Estimate."
   • "The True Cost of Solar in [City]—See if It’s Right for You."
3. "Is solar really worth it for my home?"
   • "Thinking About Solar? Here’s How Much You Could Save Every Year."
   • "Is Solar a Smart Investment for Your Home? Get the Facts."
4. "Can I get solar with no money down?"
   • "$0 Down Solar—Start Saving with No Upfront Cost!"
   • "No Money? No Problem! Get Solar with No Upfront Payment."
5. "What incentives or tax credits are available?"
   • "30% Tax Credit Ending Soon—Claim Your Solar Savings Now!"
   • "Don’t Miss Out—Get Thousands in Solar Incentives Before They Expire!"
     

By addressing their problems directly in your headline, you create an immediate connection with your audience. People are more likely to go through your website when they see a headline that speaks directly to their worries or interests.

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2. Show the Benefit They’ll Care About Most

Instead of simply stating what you offer, focus on what your customers will gain from it. People don’t just want solar panels—they want lower energy bills, energy independence, and a positive environmental impact. Your headline should emphasize these benefits to make an immediate impact.

Write in plain language what outcome they will be getting. Here are some examples:

• ❌ Feature-Focused: "Residential Solar Installation."
  ✔️ Benefit-Focused: "Cut Your Energy Bill in Half with Solar Panels."
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• ❌ Feature-Focused: "Solar Battery Storage Available."
  ✔️ Benefit-Focused: "Store Extra Solar Power and Keep Your Home Running Even at Night."
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• ❌ Feature-Focused: "Net Metering Options."
  ✔️ Benefit-Focused: "Sell Your Extra Solar Energy Back to the Grid and Lower Your Bill Even More!"
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• ❌ Feature-Focused: "Federal and State Solar Incentives."
  ✔️ Benefit-Focused: "Claim Up to 30% in Tax Credits When You Go Solar!"
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• ❌ Feature-Focused: "No Upfront Cost Financing."
  ✔️ Benefit-Focused: "Switch to Solar for $0 Down and Start Saving Immediately."

3. Add Specific Numbers or Details for Credibility

Vague claims don't mean anything and can be totally made up. Specific numbers make your offer feel real and trustworthy. When your headline includes exact numbers, customers know what to expect and feel more confident in your credibility, and are more likely to take action.

• "Save $1,500 Per Year on Electricity Bills with Solar Panels."
• "Get Solar for $0 Down and Start Saving Immediately."
• "Cut Your Energy Bill by 60%—See How Much You Could Save!"
• "Homes with Solar Sell for 4% More on Average—Find Out Your Home’s Value Increase."
• "Reduce Your Carbon Footprint by 3 Tons Per Year with Solar Energy."

Pro Tip: Make your numbers easy to verify. If you say use images of your installations, electric bills, happy customers, etc. to make it you numbers more trustworthy.

4. Use Urgency to Drive Action

Creating a sense of urgency helps encourage people to take action now. If someone thinks they have unlimited time to decide, they’re more likely to not forget about it and delay their action.

Using urgency doesn't have to be unethical. If you can only take on certain numbers of customers, you can talk about that. If the energy prices are going up, emphasize that in you messages.

• "30% Tax Credit Ending Soon—Claim Your Solar Incentives Before They Disappear!"
• "Lock in Low Energy Costs—Switch to Solar Before Rates Go Up!"
• "Only 5 Spots Left for This Month—Book Your Free Solar Consultation Today!"
• "Switch to Solar Before the Hottest Months Arrive!"‍

5. Keep It Simple and Easy to Read

A confusing headline loses attention. You want your headline to be instantly understandable at a glance. Overcomplicated or overly technical phrases can make potential customers feel like solar is too complex, pushing them away instead of drawing them in.

• ❌ Too Technical: "Premium Photovoltaic Energy Solutions."
  ✔️ Clear and Simple: "High-Quality Solar Panels That Cut Your Energy Costs."
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• ❌ Too Technical: "Microinverter Technology for Enhanced Performance."
  ✔️ Clear and Simple: "Get More Power from Every Panel with Smart Solar Inverters."
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• ❌ Too Technical: "Distributed Energy Resource Management System for Residential Applications."
  ✔️ Clear and Simple: "Smart Solar Panels That Optimize Your Home’s Energy Usage."

TL;DR

Writing the perfect headline doesn’t have to be complicated. By following these 5 strategies, you can write headlines that grab attention, build trust, and get more conversions for your solar business:

1. ‍Start With Their Biggest Question – Address their concerns directly.
2. Highlight the Benefit They’ll Care About Most – Focus on outcomes, not just features.‍
3. Add Specific Numbers or Details for Credibility – Use real data to build trust.‍
4. Use Urgency to Drive Action – Make them feel the need to act now.‍
5. Keep It Simple and Easy to Read – Avoid jargon and keep it clear.‍